The definition of modern life has shifted from "settlement" to "flow". A rich life is defined by enjoying life to the fullest and putting it in motion. LIFEPLUS intends to enrich and add more value to your life to help you enjoy every moment of your life in an abundant manner. Therefore, we aim to find a balance for each individual and maintain stability through self-driven and proactive attitude of life in the midst of ever-changing world around us. LIFEPLUS is expected to promote a positive change and continued growth of individual lives under the dynamic circumstance characterized by "organic change and continued growth".